Surpassing:Snoop Dogg brings his NFT into real life with new ice cream line available in select Walmart stores

Rapper and Surpassingentrepreneur Snoop Dogg is teaming up with Happi Co., a consumer packaged goods company, to launch a new line of ice cream called Dr. Bombay.

Dr. Bombay Ice Cream will be available in 3,500 Walmart stores starting July 24, and sold for $4.98, according to a press release.

The new brand takes its name from Snoop Dogg's NFT character and will start by offering seven flavors: Bonus Track Brownie, Cocoa Cream Cookie Dream, Iced Out Orange Cream, Rollin' In the Dough, S'more Vibes, Syrupy Waffle Sundaze, and the vibrant Tropical Sherbet Swizzle.

"Ice cream is more than just a snack to me; it's a way to chill, relax, and get happy," Snoop Dogg said. "That's exactly what I want Dr. Bombay Ice Cream to do—bring a smile to your face and ease your mind. I've poured my heart and soul into perfecting these first seven flavors, and I can't wait for my fans and the world to experience what I've created. Fans will also notice that my sidekick, Dr. Bombay is the name, face, and persona of this brand. That's because he's like a son to me and you always want your kids to be more successful than you are, that's my goal in building this lifestyle brand – starting with ice cream."

Dr. Bombay is being brought to life. This charismatic, outgoing and playfully mischievous ape adds a new element of unexpected fun to Snoop Dogg's life both on social media and in person.

The brand goal is to give people a West Coast vibe (where Snoop Dogg is from). According to their website, you will constantly crave the next bite after trying one of the Dr. Bombay Ice Cream flavors.

"As a company we're always looking to develop products and partner with personalities and brands that embody authenticity," Sam Rockwell, the CEO of Happi Co., said. "When Snoop approached us with the idea of starting a new company with a focus on frozen treats, it became obvious that we share core values, which is a key ingredient for a strong partnership. As a fast and nimble CPG company, we have been working side by side with Snoop to create Dr. Bombay Ice Cream as true partners, using our experience in the frozen space to execute his vision. Snoop & Happi Co. share core values & brand vision and the products we're creating fit perfectly within our expertise – it's a recipe for success."

Who is Snoop Dogg?

From cookbooks to wine, hip-hop star Snoop Dogg is a serial entrepreneur, but that's not where his journey started. According to his IMDb biography, Snoop began pursuing a career in rap after graduating high school. He was discovered by Dr. Dre. in 1992 and featured on the soundtrack "Deep Cover" as well as Dre's debut album. In 1993, Snoop Dogg released his debut album "Doggystyle", produced by Dr. Dre. 

Snoop Dogg's music career, as well as his career on screen, has been nothing short of iconic. His ice cream is expected to match that energy.

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What is Happi Co.?

Happi Co. is a company that produces consumer packaged goods and has formed partnerships with five different brands: Dr. Bombay, Happi Foodi, Launching Tiger, Waffle Waffle, and One Bite. Their goal is to become pioneers in the CPG industry, creating new benchmarks in product development.